Utah’s Automatic Renewal Law (found in Utah Code §13-2-5 and related provisions) focuses on transparency and fairness in recurring charges. Whether you are signing up for a streaming service, a gym membership, or a meal kit delivery, businesses must follow strict disclosure and cancellation requirements.

• Clearly disclose renewal terms. The renewal period, price, and cancellation process must be presented in plain, noticeable language.
• Obtain your affirmative consent. You must actively agree to the terms; pre-checked boxes or hidden fine print do not count.
• Provide easy cancellation. Businesses must offer a simple online or in-app way to stop renewals, not buried behind customer service barriers.

These disclosures ensure that consumers can make informed choices and avoid surprise renewals or hidden fees.

If your subscription renews automatically for more than one month, Utah law generally requires that you receive a clear renewal notice before your credit card is charged again. That notice must include:

• The renewal date
• The renewal term
• Instructions for how to cancel

Failure to send this notice can make the renewal invalid and could entitle you to a refund.

Under Utah’s consumer protection framework, you can cancel a renewal at any time according to the stated process. If a company fails to honor a valid cancellation or continues to charge you after you have withdrawn consent, you can file a complaint with the Utah Division of Consumer Protection (DCP).

The DCP has authority to investigate violations, issue fines, and enforce compliance. Businesses that repeatedly ignore the law may face penalties under Utah’s Unfair and Deceptive Acts or Practices (UDAP) provisions.

For Utah businesses offering subscriptions, compliance means more than just adding a checkbox. Companies should:

• Review all sign-up flows and make renewal terms conspicuous.
• Send advance renewal reminders where required.
• Provide an online “click-to-cancel” option.
• Keep proof of consent for at least the duration of the subscription.

Doing so builds consumer trust and protects against enforcement actions or class-action lawsuits.

Q: Do free trials count as subscriptions under Utah law?
A: Yes. If a free trial converts into a paid subscription automatically, the business must clearly explain that before the trial starts and allow easy cancellation before billing.

Q: Can I dispute an unauthorized auto-renewal charge?
A: Yes. You can contact your card issuer to block or reverse charges and report the issue to Utah’s Division of Consumer Protection.

Q: Does this apply to all companies, even national ones?
A: If the service is sold or renewed in Utah or involves Utah residents, the law applies regardless of where the company is based.